You Built the Life. Now It’s Time to Rebuild the Man Who Earned It.

This isn’t fitness coaching. It’s your last shot at self-respect. Start your free trial and get back in the fight.

Watch this video to see how it works

This isn’t about muscle. It’s about becoming the example your family can look up to.

Most Men Today Provide. Few Still Lead.

You built the business. The family. The house. But the man who earned it? He’s tired. Softening. Losing ground.

Your body is slower.
Your fire is dimmer.
Your kids are watching.

You don’t need another workout split. You need a system that calls you out and forces you forward.

The Iron Forge: Where Men Are Rebuilt

This is the training system for husbands, fathers, and leaders who refuse to fade.

Built by Army veteran Josh Holyfield, The Iron Forge is used by thousands of men who demand more from themselves.

No fluff. No influencers. No shortcuts.

Just structure, discipline, and a brotherhood that doesn’t let you fall off.

$49.99/month. 7 days free. Cancel anytime.

What You Get Inside The Iron Forge

Your Command Protocol:

4-Day Rotating Training Cycles (Strength / Hypertrophy / Endurance)
Custom Meal Plan Generator (Performance over perfection)
Private Coaching App (Track everything. No spreadsheets.)
Access to Elite Coaches (Daily support, form checks, adjustments)
Brotherhood Accountability Group (Real men. Real standards.)
20-Module Leadership Curriculum (Rewire how you live, eat, and train)

Everything we give our $3,000 private clients. Yours for $49.99/month.

You Don’t Need a Trial. You Need a Test.

This isn’t a risk-free sign-up.

This is your line in the sand.

Can you show up for 7 days like the man your family still hopes you are?

Or do you keep pretending it’s not that bad?

Proof From the Front Lines

These Men Didn’t Just Get Fit. They Got Their Edge Back.

What Are People Saying?

Art Perez - Member Since Dec 2019

Brian Sites - Member Since Dec 2019

Shawn Day - Member Since Jan 2019

James Carte - Member Since Jan 2019

Anthony Mefford - Member Since Jan 2019

Nathan Pouncey - Member Since April 2020

Jeremy Armstrong - Member Since February 2020

Chris Lupour - Member Since March 2020

Who This Is For

Men who are tired of soft advice
Men who lead a family and need to be strong enough to carry the weight
Men who are done outsourcing responsibility for their body and discipline

Who This Is NOT For

Men looking for shortcuts, hacks, or hand-holding
Men who want to be coddled
Men who would rather stay stuck than be called out

What Happens When You Join

Get instant access to your app and training
Get your personalized meal plan
Post your first check-in with the Brotherhood
Join the next live coaching call
Watch your excuses die
This isn’t for you if:

Join Free for 7 Days. Then just $49.99/month. Cancel anytime.

Join FREE FOR 7 DAYS

THEN ONLY $49.99/Month

No contracts
Cancel anytime
Instant access to everything inside the Iron Forge system

WHEN YOU JOIN YOU GET:

Full access to our rotating training cycles
Your custom meal plan
Private app access
Daily group coaching and accountability
The full 20-module success curriculum
A brotherhood of men holding the line with you

You don’t need another program.

You need structure, support, and momentum you can actually keep.

OR STILL HAVE QUESTIONS?

Use the link below to set up a 15-minute call to see if it's a good fit.

schedule a free call

Frequently Asked Questions

What exactly is Iron Forge Coaching?

Iron Forge is a group coaching system where you train on a rotating 4-week program with a team of men. You’ll get direct feedback from coaches, nutrition tools, and access to a private community for support and accountability.

Is this for beginners or advanced lifters?
Both. The programming is designed to scale with your level of experience. Whether you’re new to training or have years under the bar, you’ll be challenged and coached appropriately.

What equipment do I need?
A basic gym setup: barbell, dumbbells, rack, and a bench. If you train at a commercial gym, you’re good to go. Home gym users should have at least the essentials.

What if I can’t follow the workouts exactly?
Post your questions or limitations in the group and our coaches will help you modify exercises or make smart substitutions so you can stay on track.

What do I get when I sign up?
You’ll get access to the current training program, private Facebook group, coaching support, our meal plan generator, weekly Zoom calls, and the 20-module coaching curriculum.

Can I cancel anytime?
Yes. You’re never locked in. Cancel anytime directly from your account or by emailing us.

What’s the difference between monthly and lifetime access?
Monthly access is $49.99/month and renews automatically. Lifetime access is a one-time payment of $399 and gives you access to everything — forever — no rebills, no hassle.

Will I still get access to the old programs?
Only legacy members who joined before Iron Forge 2.0 will keep access to the old plans. All new members follow the current program moving forward.