You Don’t Need More Motivation. You Need a System That Works
A structured coaching program for busy dads who want to get strong, lean, and consistent—without sacrificing their role as a father or provider.
Watch this short video to see how it works.
No contracts. No pressure. Just structure, support, and results built for real life.
Get Started In Three Simple Steps
1. Join the Program
Sign up today for just $49.99/month. No contracts. No hidden fees. Cancel anytime.
2. Access Your Training + Meal Plan
Log in to the app. Follow your custom meal plan. Start your first training cycle. Everything is ready on Day One.
3. Stay Accountable + Keep Progressing
Upload your lifts. Ask questions. Get feedback from real coaches. Level up every 4 weeks with new training cycles and community support.
Most Programs Weren’t Built for Men Like You
They expect you to train like a 22-year-old with no kids, no job, and no priorities.
You’ve got a career. A family. People counting on you.
That’s why you burn out.
That’s why it doesn’t stick.
It’s not because you’re lazy. It’s because the system doesn’t fit your life.
Iron Forge was built for men with real weight on their shoulders.
The kind who train to stay sharp
Who lift to stay useful
Who don’t have time to waste
You’ll follow a program that makes sense.
You’ll train with a team that’s on the same page.
You’ll get stronger, more focused, and harder to kill—month after month.
No fluff. Just structure, support, and results.
What You’ll Get When You Join
A stronger, more capable body that performs inside and outside the gym
Consistency without burnout—because the program fits your life, not the other way around
A clear, evolving training structure so you never walk into the gym guessing again
Nutrition that fuels you without tracking, starving, or obsessing
A brotherhood of men who are training on the same cycle and holding each other to the standard
Momentum you can keep—because you’re not doing this alone, and you’re not starting over again
What’s Inside the Program
This isn’t a library of random workouts —
it’s a proven system designed to help you build muscle, burn fat, and stay consistent for the long haul.
Here's what's included:
Group Training Cycles That Evolve Every 4 Weeks: Everyone in the program follows the same rotating mesocycles—focused on strength, muscle growth, and performance. No fluff. No plateaus.
Private Coaching App: Your training, your plan, your progress—all tracked in one place. No spreadsheets. No guesswork.
Custom Meal Plan Built for Your Goals: You’ll get a clear, sustainable eating plan that fits your schedule, preferences, and performance needs—without tracking every bite.
Direct Access to Our Coaching Team: Post questions. Get form feedback. Get advice that actually applies to your life—from coaches who know what they’re doing.
Private Brotherhood Community: You’ll train with other men following the same plan, pushing toward the same goals. No lone-wolf nonsense. We move forward together.
20-Module Success Curriculum: Our full training, nutrition, and lifestyle blueprint—delivered step-by-step so you understand exactly what you’re doing and why it works.
Month-to-Month Flexibility: Join for $49.99/month. No contracts. Cancel anytime.
This is the structure and support you’ve been missing.
For the Man Who’s Done Making Excuses
You’ve put everyone else first.
Now it’s time to get your edge back—without checking out of your responsibilities.
This is for you if:
You want to build strength, muscle, and consistency without overhauling your life
You’ve outgrown the influencer BS and quick fixes
You’re tired of starting over and want a system that finally sticks
You want to set an example your kids can be proud of
You’re done being reactive, tired, and scattered—and ready to take control
This isn’t for you if:
You’re not willing to show up and follow a plan
You’re looking for shortcuts or someone to do the work for you
You’d rather stay stuck than step up
What People Are Saying About The Iron Forge
Real Men & Real Results - Not Skinny Guys Getting Even Skinnier For The Camera
What Are People Saying?
Art Perez - Member Since Dec 2019
Brian Sites - Member Since Dec 2019
Shawn Day - Member Since Jan 2019
James Carte - Member Since Jan 2019
Anthony Mefford - Member Since Jan 2019
Nathan Pouncey - Member Since April 2020
Jeremy Armstrong - Member Since February 2020
Chris Lupour - Member Since March 2020
Join FREE FOR 7 DAYS
THEN ONLY $49.99/Month
No contracts
Cancel anytime
Instant access to everything inside the Iron Forge system
WHEN YOU JOIN YOU GET:
Full access to our rotating training cycles
Your custom meal plan
Private app access
Daily group coaching and accountability
The full 20-module success curriculum
A brotherhood of men holding the line with you
You don’t need another program.
You need structure, support, and momentum you can actually keep.
OR STILL HAVE QUESTIONS?
Use the link below to set up a 15-minute call to see if it's a good fit.
Frequently Asked Questions
What exactly is Iron Forge Coaching?
Iron Forge is a group coaching system where you train on a rotating 4-week program with a team of men. You’ll get direct feedback from coaches, nutrition tools, and access to a private community for support and accountability.
Is this for beginners or advanced lifters?
Both. The programming is designed to scale with your level of experience. Whether you’re new to training or have years under the bar, you’ll be challenged and coached appropriately.
What equipment do I need?
A basic gym setup: barbell, dumbbells, rack, and a bench. If you train at a commercial gym, you’re good to go. Home gym users should have at least the essentials.
What if I can’t follow the workouts exactly?
Post your questions or limitations in the group and our coaches will help you modify exercises or make smart substitutions so you can stay on track.
What do I get when I sign up?
You’ll get access to the current training program, private Facebook group, coaching support, our meal plan generator, weekly Zoom calls, and the 20-module coaching curriculum.
Can I cancel anytime?
Yes. You’re never locked in. Cancel anytime directly from your account or by emailing us.
What’s the difference between monthly and lifetime access?
Monthly access is $49.99/month and renews automatically. Lifetime access is a one-time payment of $399 and gives you access to everything — forever — no rebills, no hassle.
Will I still get access to the old programs?
Only legacy members who joined before Iron Forge 2.0 will keep access to the old plans. All new members follow the current program moving forward.
Copyright The Iron Forge 2024 - All Rights Reserved
What Makes This Coaching Different?
Where most people go wrong, is they fail to understand the degree of time, effort, and energy that's necessary in preparing for and implementing a new habit in their life.
They try to 'wing it' or if they pay for help online or with a personal trainer, they aren't getting the tools that they need to apply these habits to their unique lifestyle.
With this coaching experience, no program or nutrition plan is alike, because no client is alike.
Me and my team take the guesswork out of getting you the transformation in your body, mind, and lifestyle that you want in the shortest amount of time possible.
Without the shortcuts, gimmicks. or bullshit.
Meet Your Head Coach
Josh Holyfield is an Army Veteran with over 15 years experience deploying and supporting the US Army and Special Operations.
He started weightlifting in 2005 and has been studying exercise science and nutrition as a hobby since.
Josh used fitness as a way to help him overcome the mental and emotional challenges of serving in the military during combat deployments then transitioning from that career to become a civilian in the workforce.
After his military service, he pursued a degree in Exercise Science and worked as a federal contractor, federal employee, e-commerce entrepreneur, and runs an organization that focuses on assisting veterans with their transition from the military and achieving their goals while using health and fitness as a staple for his teaching.
After starting Josh Holyfield Personal Development in 2019, he transitioned from his career in federal service to coach and train men full time.
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
- Evan Hunt
The Failure Forward Growth Program
After applying over 50 years worth of coaching, training, martial arts, military, police, special operations, and nutritional experience across his staff, you will be working with a team of coaches that have collectively transformed the bodies over thousands of men.
Using a proven method designed to not only help you to get the most efficient results possible, but help you to do it in a sustainable way that you can repeat over and over.
For life.
Most fitness programs or diets work until they don't. When you plateau or stop seeing results, you aren't left with the skills you need to scale your progress over the long term.
With this coaching experience, you'll be learning the skills that you need to continue seeing results month after month and year after year.
Without needing to count on a trainer or another coach to help you continue on your journey.
That's RIGHT. We Don't Create Customers, We Teach Skills. Our Goal Is To Work Ourselves Out Of A Job.
Create Credibility With Yourself use my methods for creating small adjustments to your lifestyle and habits and reinforce those changes with massive return on the results you see.
Stop Living In A Place Of Restriction to see results. This program teaches you how to create habits and routines that fit your busy lifestyle.
Reclaim Your Confidence by showing up as a role model for your children and finding the intimacy with your spouse.
Featured Meals
Nothing is worse than going on a diet and being stuck eating the same bland foods day in and day out. Our goal is to give you the tools you need to eat foods you enjoy while feeling full and satisfied - still seeing the results you want.
Each client is given a custom crafted meal plan with daily intake calculated for them. Each meal plan comes with a schedule, shopping list, and recipes so you can see what right looks and feels like.
By the end of your coaching experience you'll have learned the skills needed to craft your own nutritional protocol based on changes in your goals, lifestyle, or preference.
Don has been part of this Brotherhood since Day 1 and he's seen a phenomenal transformation...
Don works as a high school football and wrestling coach and is a dedicated father and husband.
After spending years compromising his health in service of others, he began to struggle with bouts of extreme depression and sense of self worth.
Don continues to work with the JH team to help inspire and motivate other men within the community while working hard to be the best version of himself every day.
"I found this program when I was in a dark place, full of rage. Hate for myself, hated the way I looked, hated the way I felt; and it's saved my life.
It's saved every aspect of my life. Mentally, Physically, and Emotionally."