Josh Holyfield is an Army Veteran with over 15 years of experience deploying and supporting the US Army and Special Operations. He started weightlifting in 2005 and has been studying exercise science and nutrition as a hobby since. Josh used fitness as a way to help him overcome the mental and emotional challenges of serving in the military during combat deployments then transitioning from that career to becoming a civilian.

For over a decade after his military service, he worked as a federal contractor and federal employee serving global SOF operations, and in 2019, he started "The Josh Holyfield Project."

Since starting, he's helped over 40,000 men with the tools and resources they need to transform their bodies and their minds using techniques that focus on creating sustainable habits rather than short-term results. In early 2021, he walked away from his Federal position to help men full time by offering programming and coaching to men worldwide.

Since 2017, he has built and scaled two 7-figure online businesses and works privately with entrepreneurs and advertisers to build and scale their e-commerce and services-based businesses.