Get Matched With the Right Program for Your Goals
Answer 8 quick questions and we’ll build you a training and nutrition plan based on your lifestyle, goals, and equipment.
The Proven System Hardworking Men Use to Reclaim Their Health, Strength, and Energy
If you're tired of falling off track, feeling soft, or looking in the mirror and not liking what you see—this 2-minute video breaks down how we fix it.
Here’s How We Build Results That Actually Stick
1. Take the Quiz:
Tell us your goals, schedule, and where you’re starting from.
2. Get Your Plan:
You’ll be matched with a system built around your life—not a generic PDF or 6-week challenge..
3. Start Executing:
Everything runs through our mobile app, backed by expert coaching, meal plans, and real accountability.
Get the Blueprint We Use to Turn Average Guys Into Beasts:
Tired of spinning your wheels and getting nowhere? Take our quiz to find the exact plan that fits your goals and your lifestyle. Whether you want to pack on muscle, shed fat, or just reclaim your energy and manhood, we’ve got a program that works for you.
No More Guesswork: We cut through the noise and bullshit to give you a clear, personalized path forward. Want to bulk up? We’ve got you covered. Looking to shred fat? We’ve got the solution. Prefer training at home? We offer effective options that don’t require a full gym.
We Make It Fit Your Life: Stop wasting time on rigid routines that don’t fit your schedule. Our programs are built around your life, making sure you get results without having to sacrifice everything else.
Thousands of Men Have Built Their Comeback With Us
These are not influencers. These are real men—fathers, leaders, husbands—who committed to structure and stopped settling.
What Are People Saying?
Art Perez - Member Since Dec 2019
Brian Sites - Member Since Dec 2019
Shawn Day - Member Since Jan 2019
James Carte - Member Since Jan 2019
Anthony Mefford - Member Since Jan 2019
Nathan Pouncey - Member Since April 2020
Jeremy Armstrong - Member Since February 2020
Chris Lupour - Member Since March 2020
Meet Josh Holyfield, Founder of The Iron Forge
Josh knows what it’s like to struggle. He’s been obese, unmotivated, and undisciplined, which led to the breakdown of his marriage and family life. It wasn’t until Josh mastered the foundational skills of being a competent and capable man that he turned his life around and became the leader his family needed.
Since starting The Iron Forge in 2019, Josh and his team have helped over 50,000 men reclaim their confidence, get in the best shape of their lives, save their marriages, improve their relationships with their kids, and become better leaders at work and at home.
With expertise in custom workout plans, nutrition strategies, and mindset protocols, The Iron Forge is designed to help men build the foundational skills necessary to lead their families and communities as true role models.
Ready to Start?
Use the assessment below to find the right program and take the first step toward the man you were built to be.
Copyright The Iron Forge 2024 - All Rights Reserved
What Makes This Coaching Different?
Where most people go wrong, is they fail to understand the degree of time, effort, and energy that's necessary in preparing for and implementing a new habit in their life.
They try to 'wing it' or if they pay for help online or with a personal trainer, they aren't getting the tools that they need to apply these habits to their unique lifestyle.
With this coaching experience, no program or nutrition plan is alike, because no client is alike.
Me and my team take the guesswork out of getting you the transformation in your body, mind, and lifestyle that you want in the shortest amount of time possible.
Without the shortcuts, gimmicks. or bullshit.
Meet Your Head Coach
Josh Holyfield is an Army Veteran with over 15 years experience deploying and supporting the US Army and Special Operations.
He started weightlifting in 2005 and has been studying exercise science and nutrition as a hobby since.
Josh used fitness as a way to help him overcome the mental and emotional challenges of serving in the military during combat deployments then transitioning from that career to become a civilian in the workforce.
After his military service, he pursued a degree in Exercise Science and worked as a federal contractor, federal employee, e-commerce entrepreneur, and runs an organization that focuses on assisting veterans with their transition from the military and achieving their goals while using health and fitness as a staple for his teaching.
After starting Josh Holyfield Personal Development in 2019, he transitioned from his career in federal service to coach and train men full time.
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
- Evan Hunt
The Failure Forward Growth Program
After applying over 50 years worth of coaching, training, martial arts, military, police, special operations, and nutritional experience across his staff, you will be working with a team of coaches that have collectively transformed the bodies over thousands of men.
Using a proven method designed to not only help you to get the most efficient results possible, but help you to do it in a sustainable way that you can repeat over and over.
For life.
Most fitness programs or diets work until they don't. When you plateau or stop seeing results, you aren't left with the skills you need to scale your progress over the long term.
With this coaching experience, you'll be learning the skills that you need to continue seeing results month after month and year after year.
Without needing to count on a trainer or another coach to help you continue on your journey.
That's RIGHT. We Don't Create Customers, We Teach Skills. Our Goal Is To Work Ourselves Out Of A Job.
Create Credibility With Yourself use my methods for creating small adjustments to your lifestyle and habits and reinforce those changes with massive return on the results you see.
Stop Living In A Place Of Restriction to see results. This program teaches you how to create habits and routines that fit your busy lifestyle.
Reclaim Your Confidence by showing up as a role model for your children and finding the intimacy with your spouse.
Featured Meals
Nothing is worse than going on a diet and being stuck eating the same bland foods day in and day out. Our goal is to give you the tools you need to eat foods you enjoy while feeling full and satisfied - still seeing the results you want.
Each client is given a custom crafted meal plan with daily intake calculated for them. Each meal plan comes with a schedule, shopping list, and recipes so you can see what right looks and feels like.
By the end of your coaching experience you'll have learned the skills needed to craft your own nutritional protocol based on changes in your goals, lifestyle, or preference.
Don has been part of this Brotherhood since Day 1 and he's seen a phenomenal transformation...
Don works as a high school football and wrestling coach and is a dedicated father and husband.
After spending years compromising his health in service of others, he began to struggle with bouts of extreme depression and sense of self worth.
Don continues to work with the JH team to help inspire and motivate other men within the community while working hard to be the best version of himself every day.
"I found this program when I was in a dark place, full of rage. Hate for myself, hated the way I looked, hated the way I felt; and it's saved my life.
It's saved every aspect of my life. Mentally, Physically, and Emotionally."