Announcement
The Complete Transformation System for Hard Working Dads
Choose Your Path
IRON FORGE GROUP COACHING
$49.99/m
Get the app and join us in our current 4-week rotating mesocycle (hypertrophy, strength, power, work capacity)
Access to a library of 18+ training plans for every goal and/or equipment
Protein-First nutrition with AI meal plan generator and custom meal plans.
Iron Forge Brotherhood community access
Weekly Thursday coaching calls with Josh Holyfield
Complete 23-video education library
IRON FORGE PRIME
$2,497 /12 weeks
Everything in Group Coaching Plus:
12 weeks of dedicated personal coaching
100% custom protocols built for your exact situation
Daily coach access through the Iron Forge app
Weekly one-on-one calls to optimize everything
Discounted lab work through Core Medical Group
Lifetime access to the Iron Forge community and complete training library
IRON FORGe elite
$249/m
Everything in Group Coaching plus:
Small unit environment group coaching with up to 20 other high performing men.
Daily coach access through private Marco Polo channel
Weekly Elite-only calls with Head Coach James
Advanced training protocols built specifically for your goals and situation
Monthly brotherhood accountability standards
Advanced training and modifications
What others are saying
Damien M.
"I would definitely have to say it's 100% worth it. It's going to be hard at first, but it gets easy."
Diron H.
""I would encourage them to do this because they're looking for that path. They need somebody to guide them. You got to be dedicated, you got to do the work, you got to pay the rent. But if the path is there, something you don't have to think about except follow what's going on and do the work, it's going to work for you.""
Tyler M.
"There are a lot of gimmicks out there. This is not one of them. This is raw, this is real. These are passionate people who say what they mean and mean what they say. It'll be worth every second, every dime, every penny, every rep."
Tim C.
"Yeah absolutely do it. If you're on the fence, just do 12 weeks of it and you're going to be like wow. About four weeks in you're going to be like this is working, this is working."
My name is Josh Holyfield and I have a simple goal:
To help men reclaim their confidence and get their lives back on track through health, fitness, and brotherhood.
Fitness saved my life when I hit rock bottom. It became the foundation for rebuilding everything else.
If you're like most men I've worked with, you're going through some dark shit right now. Maybe you're struggling to get started. Maybe you're dealing with mental health stuff and need someone who actually understands.
For me, it's not about getting jacked. It's about building the strength and confidence that carries over into every area of your life.
At some point, every man sacrifices his goals. I'm here to help you recognize the man you see in the mirror and get back on track.
Here's what I've learned helping thousands of men through this: Most guys are going through the hardest times of their lives completely alone. And that's not right.
Not Sure Where To Start?
Use the quiz below to tell us where you are and what you need. We'll point you in the right direction.
Warning: This isn't a quick fix. Real change takes time, consistency, and doing uncomfortable things. But if you're willing to do the work, it absolutely works.
My promise: As long as you're committed to yourself, I'm committed to helping you.
just want a program?
Proven training programs you can follow on your own. One payment, lifetime access.
18+ different programs for every goal
Bulking and cutting protocols
Home and gym versions available
Nutrition guides included
Lifetime access to all updates
Start Here if Money's Tight
If you can't afford coaching right now, that's okay. I have a free program you can use forever.
Complete training program
Nutrition basics
Access to Iron Forge Brotherhood Facebook group
Want A Sneak Peek Of Our Community?
Join The Iron Forge Brotherhood
Skool Community
We believe that men are not support to suffer alone in silence - feeling isolated in their struggles and challenges.
We are pack animals and the best way to create personal growth and development in the most efficient, sustainable, and effective way is surround yourself with a pack of likeminded man who share a common system of values and common goal.
Our Brotherhood consists of a 30,000 member community where men hold each other accountable, share their hardships (and how to overcome them), and push each other to show up as the absolute best at everything they do.
If you're not ready to sign up, join our Facebook Group for a preview of the community that is responsible for saving thousands of lives, careers, marriages, and families.
