Announcement
The Complete Transformation System for Hard Working Dads
My name is Josh Holyfield and I have a simple goal:
To help men reclaim their confidence and get their lives back on track through health, fitness, and brotherhood.
Fitness saved my life when I hit rock bottom. It became the foundation for rebuilding everything else.
If you're like most men I've worked with, you're going through some dark shit right now. Maybe you're struggling to get started. Maybe you're dealing with mental health stuff and need someone who actually understands.
For me, it's not about getting jacked. It's about building the strength and confidence that carries over into every area of your life.
At some point, every man sacrifices his goals. I'm here to help you recognize the man you see in the mirror and get back on track.
Here's what I've learned helping thousands of men through this: Most guys are going through the hardest times of their lives completely alone. And that's not right.
Choose Your Path
IRON FORGE PRIME
Complete Transformation
For men ready to rebuild everything from the ground up.
What you get:
Personal strategy session with Josh
12 weeks of dedicated personal coaching
100% custom protocols built for your exact situation
Daily coach access through the Iron Forge app
Weekly one-on-one calls to optimize everything
Discounted lab work through Core Medical Group
Weekly brotherhood calls with Josh and the full team
Lifetime access to the Iron Forge community and complete training library
What this actually does: By week 12, you'll have the skills to optimize your own life and keep improving without needing someone else to tell you what to do.
Investment: $2,497 or 3 payments of $997
IRON FORGE ELITE
Brotherhood Excellence
Small group coaching for high performing men. Advanced protocols, elite accountability, direct access to our best coaches.
What you get:
Small unit coaching with Head Coach James
Daily coach access through private channel
Advanced training and modifications
Weekly Elite-only calls
Monthly brotherhood accountability
Priority access to events
Direct pathway to Iron Forge Prime if you want it
Investment: $249/month (after acceptance)
IRON FORGE GROUP COACHING
Build Strength with Brotherhood
The complete system delivered through weekly calls with Josh personally, plus the full training library and community support.
What you get:
Weekly group calls with Josh
Complete training protocols
Nutrition guidance and meal plans
Iron Forge mobile app access
Brotherhood community support
Full video training library
Investment: $49.99/month after free 7 day trial
SELF-PACED PLANS
Programs That Work
Proven training programs you can follow on your own. One payment, lifetime access.
What you get:
18+ different programs for every goal
Bulking and cutting protocols
Home and gym versions available
Nutrition guides included
Lifetime access to all updates
Investment: $47-97 per program
FREE RESOURCES
Start Here if Money's Tight
If you can't afford coaching right now, that's okay. I have a free program you can use forever.
What you get:
Complete training program
Nutrition basics
Access to Iron Forge Brotherhood Facebook group
Only ask: Stay respectful, bring your friends, give credit where it's due.
Thousands of Men Have Built Their Comeback With Us
These are not influencers. These are real men—fathers, leaders, husbands—who committed to structure and stopped settling.
What Are People Saying?
Art Perez - Member Since Dec 2019
Brian Sites - Member Since Dec 2019
Shawn Day - Member Since Jan 2019
James Carte - Member Since Jan 2019
Anthony Mefford - Member Since Jan 2019
Nathan Pouncey - Member Since April 2020
Jeremy Armstrong - Member Since February 2020
Chris Lupour - Member Since March 2020
Not Sure Where To Start?
Use the quiz below to tell us where you are and what you need. We'll point you in the right direction.
Warning: This isn't a quick fix. Real change takes time, consistency, and doing uncomfortable things. But if you're willing to do the work, it absolutely works.
My promise: As long as you're committed to yourself, I'm committed to helping you.
Want A Sneak Peek Of Our Community?
Join The Iron Forge Brotherhood
Skool Community
We believe that men are not support to suffer alone in silence - feeling isolated in their struggles and challenges.
We are pack animals and the best way to create personal growth and development in the most efficient, sustainable, and effective way is surround yourself with a pack of likeminded man who share a common system of values and common goal.
Our Brotherhood consists of a 30,000 member community where men hold each other accountable, share their hardships (and how to overcome them), and push each other to show up as the absolute best at everything they do.
If you're not ready to sign up, join our Facebook Group for a preview of the community that is responsible for saving thousands of lives, careers, marriages, and families.
